I am a huge fan of Bronzer. On myself, for my clients, but it is not the same kind of bronzing I'm talking about that would only accommodate someones tan. Don't get me wrong, I love the pale look (& I am pretty pale lol), It's just about giving the face dimension, depth and contour. The bronzer can act as a color corrector to your chest, and arms.
This is a big pro tip if you plan on being photographed.